We are all about making a statement with hair, that can be re-invented, not for dreaming - but reality! We give you that organic look, so that you can care for the process that leads to perfection. Empowering a perfect you!
Look no further. We use the safest and most advanced technology with our exclusive colour and care treatments. Our products focus on form, function and healthy tresses. Healthy hair is happy hair, radiating vitality, color and shine, and has the power to light up an entire room. This unique beauty effect is known as “Joi.”
Throughout our lifetime, we can get stripped of this Joi when hair gets weakened due to environmental damage, coloring, styling and more, losing its health, vigor and shine. This year, and on a mission to spread the Joi of Healthy Hair, Joico is launching a new look and feel and groundbreaking products and treatments, all focused on restoring hair to its happiest state - healthy, glossy and strong.
Joico, The art of healthy hair. The mission of award-winning Haircare range Joico has always been to develop innovative and top performing hair products that you'll love.
To help you find your perfect Joico hair routine, simply browse our huge range of products. We love the Body Luxe Volumizing Shampoo for adding volume and the K-Pak which is intended to strengthen, rebuild and protect over-damaged hair.
The Brazilian Blowout system helps to improve the condition of the hair by creating a protective protein layer around the hair shaft and smoothing the cuticle. This allows the stylist to customize every treatment for every client to achieve a smooth and sleek result, or to keep the curl and lose the frizz.
OLAPLEX™ is a single active ingredient that dramatically eliminates hair breakage that can be caused when using permanent hair colour. It is free of silicones, oils, aldehydes and parabens. We are absolutely delighted to be associated with this brilliant brand.
Olaplex’s breakthrough ingredient multiplies the bonds within your hair structure and then links broken bonds – effectively eliminating hair breakage or any possible weakening during the colouring process. Olaplex fortifies the hair, actually making it stronger!!!
Drastic hair colour changes are now safer. Hair colour correction can be done without further damage. You can colour more often without risk. Split ends seem to disappear. Go even lighter, double process even the same day